This Penguin Shining Stars plush was produced by Russ Berrie. Shining Stars plush toys were designed by Russ Berrie and at one time had a website called www.shiningstars.com that was associated with the plush toy, similar to the Webkinz. However, Russ Berrie no longer operates the website, and it is no longer in operation. These are well made plush toys, as good as or better than other plush sold on the market. They come with all their tags. 8 inches long. This Penguin Shining Stars comes with a FREE little Russ Berrie Penguin Luv Pet.