Webkinz Black Bear is a lovable plush stuffed animal with a secret code that lets you enter Webkinz World -- a place where your Webkinz Black Bear comes to life and becomes your own virtual pet! These interactive pets are fun and educational. Webkinz plush are velvety soft and about 8 1/2 inches long. Check the special tag for a secret code that brings your pet to life on the Web. Using the Webkinz site, kids can adopt their pet and create a special virtual world. An affordable collectible! Collect them all! Age 3 and up. It's all age-appropriate, friendly and welcoming.